Helping big brands
hit big targets.
Consumer journeys are shapeshifting.
Is your strategy?
Consumers crave certainty.
​Over half of consumers now see uncertainty as their new normal - double from last year.
They're not just craving stability; they're demanding brands be their anchor.
The brand connection gap is costly.
58% of consumers say brands don't understand them.
The price? 1 in 3 will switch to whoever makes them feel valued.
AI: The new decision maker.
Gen AI is growing as a trusted partner, mediating how consumers discover, evaluate, and buy.
​
For active users, AI is already their #2 purchase advisor.
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Brands that don't optimize touchpoints for both human and AI (that see, reason and decide differently), risk being bypassed.
The precision imperative.
While almost all companies know positive customer interactions drive success, only 38% deliver them well.
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Tighter budgets. Higher ROI expectations. Growing complexity.
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Success demands precision: knowing exactly which touchpoints deserve investment.
In this new reality, yesterday's strategies won't win tomorrow's customers.
The path forward? Journey intelligence that evolves as fast as they do.
Data sources: Accenture: Me, my brand and AI Edelman: 2025 Trust Barometer
Gartner: Top U.S. Consumer and Cultural Trends for 2025 HBR: Rethinking Customer Interactions
"Khatanalytics are experts in gathering meaningful insights that drive critical business decisions and strategies."
GM & SVP Samsung Home Appliances
The consumer journey
only ends if you let it.
Typical consumer journey models don’t look beyond the
initial purchase.
Focusing on the shopping process alone limits your ability to understand, influence, and retain your consumers
With us, each touchpoint guides your consumer into a Loyalty Loop
By gathering crucial insights across all touchpoints throughout the full consumer journey, we enable brands to invest with precision — boosting retention and automating growth.
Our process, simplified.
1.
Ask the
right questions
We get clear on the objectives of the relevant teams, as well as the larger business goals, and design the research project to meet them.
2.
Find the
right answers
We conduct comprehensive consumer research to determine which touchpoints lead to key buying decisions.
3.
Turn the answers into insights
We analyze the psychology behind each key touchpoint to determine how & why your customers shop, buy, and use your products.
4.
Make the insights actionable
No data dumps here.
Instead, you get a step-by-step plan to optimize your consumer journey and reliably guide your buyers into your Loyalty Loop, growing your ROI and sales.
"Partnering with Uzma was a highly valuable experience and partnership.
She is highly analytical, strategic, and collaborative, understanding research methodologies, business needs and how to connect the dots on the data to pull together compelling insights and recommendations."
Kenvue, Senior Director, Omni Shopper and Category Excellence
Our 3 levels of service.
We offer progressive levels of insight engagement with our tiered service options. Our goal in every one of these is to support you in successfully achieving your business goals.
1.
Strategic
Audit:
Identify untapped learning opportunities through a detailed evaluation of your current research against your goals.
We'll deliver a bespoke, budget-aligned research plan to advance your learning, tied to your goals.
2.
Targeted Insight
Execution:
Illuminate priority facets of your consumer's journey or evaluate concepts and strategies through targeted research.
You'll get precise insights to craft sharper, more effective Go-To-Market strategies for specific touchpoints.
3.
Comprehensive Journey Analysis:
Delve into your target consumer's end-to-end journey with our in-depth research, pinpointing critical touchpoints and their strategic impact.
You'll gain transformative insights and strategic cross-functional approaches to boost your ROI, loyalty, and sales.