About Khatanalytics
We believe brands must focus as much, if not more, on retaining customers as on acquiring new ones.
This isn't just our perspective—it's rooted in market reality
Your 'Leaky Bucket' is costly:
3 new customers are required
to compensate for the loss of
1 existing one
Untapped Core Potential:
80% of value created by the world’s growth companies comes from their core business, primarily unlocking new revenues from existing customers
Source: McKinsey research
CMOs' Challenges: We Get It
Every phase of the consumer journey, from awareness to
purchase to advocacy, is directed by marketing.
This puts CMOs at the helm of consumer experience, molding not
just the brand's long-term identity but also driving immediate sales.
However, many lack current insights into crucial touchpoints across their consumers' complete interaction with their brand — touchpoints constantly shifting with evolving markets, technologies, and consumer tastes.
Often, they depend on outdated linear journey models that focus only on sales acquisition, overlooking the post-purchase phases where loyalty is fostered.
The Result?
-
A leaky bucket and they don't know where the holes are.
-
$ Millions misallocated to ineffective touchpoints.
-
Compromised brand (and personal) reputation.
And for medium- to high-consideration categories, these
blind spots are very consequential.
Transforming Touchpoints into Trust with Fortune-100 Precision Insights
Our Founder's Legacy:
Khatanalytics Consulting is founded by Uzma Khatana Rauf, a distinguished Insights and Strategy leader with over two decades heading insight divisions of global Fortune 100 titans like Samsung, Unilever, and Nielsen (servicing Kraft).
The Power of Touchpoints Insight:
From her extensive work on Consumer and Shopper Journeys across varied industries, Uzma discerned that loyalty is built or lost in every single consumer interaction. Aware that most brands struggle to pinpoint their consumers' crucial touchpoints, Uzma crafted a remedy.
Framework Excellence:
Khatanalytics' exclusive, proven Consumer Experience Journey Learning framework delivers precise, data-driven insights on every critical consumer touchpoint. Mastering this empowers brands to cement their loyalty loop, bolstering their sales and ROI.
Our Mission:
To empower Brands to systematically Engineer Consumer Loyalty.
We guide businesses to master consumer engagement, ensuring every consumer and shopper interaction amplifies loyalty and accelerates sales. Together, we're building a future where loyalty isn't just hoped for; it's meticulously and scientifically designed!
ENGINEER YOUR LOYALTY LOOP
Apply scientific rigor to the art of consumer engagement.
Loyalty Loop:
When Consumers are "Triggered" to shop, they don't go through the full shopping journey, but immediately "decide" and buy the brand they trust and want
Brands that achieve this level of loyalty gain sales faster, for longer, and with higher ROI.
Khatanalytics' Consumer Experience Journey Learning Framework
identifies the critical touchpoints across your full journey that you must win to ultimately grow your loyalty loop.
Elevate Your Strategy with Elite Expertise
Each client engagement is a priority mission for us. We are dedicated to bespoke, collaborative partnerships meticulously tailored to meet your unique needs.
Empowering Your Success:
Achieve Your Strategic Vision:
Craft transformative cross-functional strategies that grow your sales, loyalty and market leadership with cutting-edge insights on your ever-evolving consumer journeys.
Leverage Proven Expertise:
Draw on 20+ years of Fortune 100 success with our elite team who’s been in your seat and empowered high ROI decisions with research tailored to strategic goals.
Fast-Track Your Success:
Meet market demands swiftly with our proprietary learning frameworks, processes and modern techniques including agile research platforms, data visualization, and AI.
Effortless, Collaborative Partnership:
Enjoy top-tier, cost-effective, end-to-end solutions with a strategic thought partner and skilled researchers, analysts and storytellers seamlessly integrated into your team.
Engineer Your Loyalty.
Your brand's consumer journey only ends if you let it.
Meet Our Expert Team
Our fun, collaborative team of consultants each have 20+ years of in-depth expertise in numerous research and analytical approaches from working at renowned global, Fortune 100 companies.
You get the best team for your project's needs, providing you precise expertise, strong collaboration, and complete dedication to your success
.png)
Uzma Khatana Rauf
CEO & Founder
Uzma is an accomplished business insights, analytics & strategy executive with diverse industry experience:
-
Samsung Electronics - VP Consumer, Shopper & Market Insights & Analytics
-
Unilever - Head of Information Management, Strategic Pricing Analytics and Shopper Insights
-
Nielsen - VP Nielsen Custom Analytics & led Client Service team for Kraft Snacks
Most recently Samsung VP of Consumer, Shopper & Market Insights & Analytics, her team delivered 120+ projects for ~$30 Billion enterprise to achieve critical goals. They partnered with C-Suite, cross functional teams & retail customers to build high ROI strategies.
Uzma's expertise is in planning, thought leadership and strategic, customer journey analysis. She proficiently takes disparate information, cuts through complexity to identify growth strategies. She's extra passionate on retail and shoppers and how to better convert them in our evolving, omnichannel (physical ⇄ digital) world.
What Our Clients Say
"Uzma (Khatanalytics' Founder) is an outstanding leader and expert in gathering meaningful insights that drive critical business decisions and strategies.
She is an excellent collaborator and thoughtful planning partner.
Her knowledge of contemporary research techniques and their appropriate application is current and second to none.
She is an excellent presenter and very effective engaging with senior executives at large customers."
Samsung Electronics, GM & SVP Home Appliances
"Uzma partnered with Unilever's Sales leaders to design detailed learning roadmaps that supported sales goals and provided a robust pipeline of insights to advantage the UL team with retailers.
The resulting insights gained recognition by Customers that UL shared actionable thought leadership and enhanced Joint Business Plans."
Unilever, Senior Director Consumer & Customer Insights
"Uzma and her team are best in class. With her diverse business experiences, she is a quick study, and wastes no time - jumping right in to help solve issues.
She has been instrumental in tackling challenging and complex business questions, applying her strategic leadership and creativity to help come up with solutions and implementing into action."
Nielsen Client, Post Foods - VP Consumer & Market Insights
"Uzma helped redesign our Strategy, Structure and Ways of Working for new commercially focused Data Analytics and Insights Teams.
Her super-powers include deep listening and synthesizing large amounts of disparate and complex data into clearly articulated summaries.
Uzma's excellent work has made a lasting and very positive impact across our Teams and therefore, am providing the highest of recommendations."
Church & Dwight,
Chief Commercial Officer
[Khatanalytics' Client]
"Uzma and her expert team guided us on the best research approach for understanding Consumers' perspective in a new market. They then delivered "mind-blowing" new insights that re-directed our strategy!
In addition to research and analytical services, she brings strong business consultancy from her executive experiences, helping us clarify our "goals", "problems to solve" and "decisions to make" which translate research findings into tangible actions."
Samsung Electronics, SmartThings Strategy Lead
[Khatanalytics' Client]
"Khatanalytics provided our organization with tremendous value in a [Business Planning] project.
She took time to really understand our needs and how they were and were not being met. She developed a framework to organize our information and guide planning...then defined a process and structure for ...continuous learning to identify new insights for our growth strategies.
Uzma's new ideas and actionable recommendations have elevated our intelligence gathering and output."