Why Use
Consumer Experience Journeys
Do you know how consumers perceive, shop for and use your brand?
The US consumer and market continue to transform:
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The evolution of consumers, their values and influencers are reshaping market dynamics.
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COVID-19 lockdowns have altered daily routines and consumption patterns.
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Record inflation is shifting brand and retail choices, with shoppers trading down, while also splurging.
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Technological and digital advancements are creating essential new journey touchpoints.
For business leaders, a basic understanding is not enough. You must be fully up to date on, deeply grasp, and then win every critical touchpoint in your Consumers journey with your brand to build loyalty, and long-term sales growth.
Consumer Experience Journeys:
Your Foundation for Successful Strategy & Investments
Customer Experience Journey maps
detail what matters most
to your Consumers and Shoppers
across their full journey of using and buying your category.
… So You can …
Engage Your Target audiences
at their most Critical Decision-Making Touchpoints
with the Most Relevant and Compelling
Experiences, Messages and Products
that Grow Your Sales, ROI and long term Loyalty
Your Consumers' Journey is not linear.
Many potential paths and touch-points for your different target consumers.
Khatanalytics Consulting Consumer Journey Learning Framework
Engineer Your Brand's Loyalty Loop
Apply scientific rigor to the art of consumer engagement.
Loyalty Loop:
When Consumers are "Triggered" to shop, they don't go through the full shopping journey, but immediately "decide" and buy the brand they trust and want
Brands that achieve this level of loyalty gain sales faster, for longer, and with higher ROI.
Khatanalytics' Consumer Experience Journey Learning Framework
identifies the critical touchpoints across your full journey that you must win to ultimately grow your loyalty loop.
Our Distinctive Proven Methodology
Our Consumer Journey Learning Framework uncovers the key decision points of your consumer’s journey so you’re clear on how they shop, buy, and use your products.
Watch our 13-minute video on:
1 - Why Consumer Experience Journey learnings matter
2 - Our proven Learning Framework with 7 critical areas to focus on
3 - Best practice approaches for developing insights & strategies to achieve your goals
