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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Feb 21, 20244 min read
The Marketer’s Balancing Act: Short-Term Sales or Long-Term Brand Legacy?
Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...
uzmakrauf
Jan 22, 20244 min read
Selling Direct-To-Consumer (DTC) — 5 Brand Opportunity Areas
The pandemic accelerated digital sales with brands increasing their focus on selling Direct-to-Consumer (DTC) vs just through retailer...
uzmakrauf
Dec 18, 20231 min read
Grow Your Brand Loyalty — 6 Ways How
Your brand's loyalty is built or lost with every consumer interaction. And not just till they buy, but throughout their entire experience...
uzmakrauf
Nov 3, 20231 min read
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
Jul 31, 20234 min read
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
Jul 19, 20233 min read
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
Jun 13, 20234 min read
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...
uzmakrauf
Jun 1, 20233 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
May 24, 20233 min read
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
May 12, 20232 min read
Craft the Perfect Customer Journey - They Shouldn’t always be Effortless or Predictable
Designing the right kind of journey for your product and customers is crucial for driving business success and building customer loyalty....
uzmakrauf
May 1, 20232 min read
Trust drives Customer loyalty — 4 key factors of trust and how to measure them
Trust is critical to a company's success and if lost, often has financial consequences: A company loses 30% of its value when it loses...
uzmakrauf
Mar 1, 20232 min read
How well does your Brand Experience stand out?
Although many companies claim to prioritize the customer experience, not all customers may feel that this is the case. So, what sets a...
uzmakrauf
Feb 15, 20231 min read
“Luxury” brands continue strong growth in spite of economic uncertainty
Persistent inflation is driven by a mix of low supply and high demand. During the pandemic, people’s savings grew, most notably for...
uzmakrauf
Jan 26, 20232 min read
Marketing to the Next Generation: 8 Tips for Reaching Gen Z and Millennials
How brands need to market to different generations is constantly evolving. Gen Z and Millennials represent two distinct groups with...
uzmakrauf
Dec 27, 20223 min read
We are All Aging ... 6 Shifts to Support to Make Old Age Healthier
The number of older adults, 65+ age, is expected to more than double by 2050, growing from 9.4 % to 16.5% of the total global population....
uzmakrauf
Dec 15, 20222 min read
To command a price premium, brands must focus on trust and actions vs just image
For consumers to be willing to pay a higher price for their products, brands must focus on strong consumer trust and demonstrate action...
uzmakrauf
Aug 16, 20222 min read
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
Apr 13, 20222 min read
Telehealth grew 38X – patients really like it, but most physicians don't
During the pandemic, Telehealth use grew 38X vs pre-pandemic. This was driven by patients who really like it and want more, however, most...
uzmakrauf
Feb 25, 20222 min read
With ecommerce here to stay, how should physical stores now be best managed?
Online penetration was ~30% higher in August 2021 after stores reopened vs pre-COVID, showing ecommerce is here to stay. Retailers and...
uzmakrauf
Feb 8, 20222 min read
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