The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
May 24, 20233 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
May 11, 20232 min read
Trading Down or Trading Up: How Is Your Brand Managing Shifts in Consumer Loyalty?
Persistent inflation has sparked significant behavior changes across American income groups. The ongoing budget pressures have resulted...
uzmakrauf
Jan 11, 20232 min read
U.S. Population Growth hits record lows in 2020-2022
👪 US Census Bureau’s Dec’22 report found, for year ending Jul 1, 2022 population growth has stalled. This has implications for people...
uzmakrauf
Dec 1, 20222 min read
So… was Black Friday 2022 a success? Here is a breakdown
While most Consumers are excited for the holidays, with continuing high inflation (+7.7% Oct 2022 vs Oct 2021), they are expected to be...
uzmakrauf
Nov 8, 20223 min read
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
Sep 1, 20222 min read
Consumers are bifurcated – some pulling back, while others spend more. Why?
With record high inflation, lower income households are now cutting back or trading down, while higher income continue to buy almost like...
uzmakrauf
Aug 29, 20221 min read
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
Aug 23, 20221 min read
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
Aug 6, 20221 min read
Do you know why managing Consumer Confidence is so critical for managing inflation?
It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...
uzmakrauf
Jul 17, 20222 min read
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
Jul 14, 20222 min read
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
Jun 11, 20222 min read
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
A new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...
uzmakrauf
May 19, 20222 min read
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakrauf
May 11, 20221 min read
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakrauf
Mar 10, 20221 min read
10 lessons from the first two years of COVID-19
McKinsey shares 10 lessons from the first two years of COVID-19 on the 2nd anniversary of World Health Organization (WHO) declaring...
uzmakrauf
Mar 3, 20221 min read
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
Feb 24, 20222 min read
Telehealth grew 38X – patients really like it, but most physicians don't
During the pandemic, Telehealth use grew 38X vs pre-pandemic. This was driven by patients who really like it and want more, however, most...
uzmakrauf
Feb 16, 20222 min read
The creative, hidden ways companies pass on rising costs to customers
During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
uzmakrauf
Jan 20, 20221 min read
Restoring TRUST is key to societal stability — business expected to lead this
Almost 1 in 2 people globally consider government and media as “a dividing force in society”, while businesses and NGOs as more...
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