The Marketer’s Balancing Act: Short-Term Sales or Long-Term Brand Legacy?
Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
Jul 31, 20234 min read
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
Jul 19, 20233 min read
Decoding the Consumer Experience Journey: Your Key to Business Success
Is your brand attuned to the consumer's perspective? In an ever-evolving business climate where COVID shutdowns and rampant inflations...
uzmakrauf
Jun 13, 20234 min read
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
May 31, 20233 min read
Go Beyond Demographics: Get Higher ROIs with Nuanced Consumer Journey Mapping
In today's dynamic business landscape, understanding your customers comprehensively is critical for driving higher returns on investment...
uzmakrauf
Dec 6, 20221 min read
Want to invest in Influencer Marketing? Here are 7 ways to get strong ROI
Investments in Influencer Marketing continue to grow: eMarketer forecasts (Nov 2022) that companies will spend $5 billion on it in 2022,...
uzmakrauf
Nov 17, 20221 min read
Revitalizing legacy CPG brands to grow again.
Interesting case study underway, as Kraft Heinz, the world’s 5th largest food and beverage conglomerate tries to recover from its lack...
uzmakrauf
Aug 29, 20221 min read
Price increases are everywhere – or are they?
Record high inflation has been eating into people’s savings and restricted their spending, as they pay higher prices for gas, food and a...
uzmakrauf
Aug 23, 20221 min read
What behavior changes are consumers now making to manage record high inflation?
Consumers are having to adapt in this high inflation environment. 🛠 2 out of every 3 (66%) consumers are changing how they manage their...
uzmakrauf
Jun 22, 20222 min read
Is TV advertising making a comeback?
Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakrauf
Jun 14, 20222 min read
Growing marketing channel: Retail Media Networks
Marketing channels and ways to advertise to shoppers continue to evolve. These are driven by ongoing innovation but also by new macro...
uzmakrauf
May 24, 20221 min read
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
May 11, 20221 min read
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakrauf
May 4, 20221 min read
PODCAST: Question the Marketing ROI Question
“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
uzmakrauf
May 3, 20222 min read
Marketing spend grew +10.3% this past year, the highest growth in a decade.
A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...
uzmakrauf
Apr 30, 20222 min read
The next advertising platform – Gaming 🎮 – opportunity but with growing pains
The global gaming industry may be worth $219 billion by 2024 (+9% CAGR from 2019) with 3 billion enthusiastic players globally in 2021...
uzmakrauf
Feb 16, 20222 min read
The creative, hidden ways companies pass on rising costs to customers
During these inflationary times, companies are getting creative in how they pass on rising costs to their customers. Actual increases for...
uzmakrauf
Nov 9, 20212 min read
How do you balance Brand strength vs profit margin?
Brand strength matters, but investment against it needs to be profitable! This requires analytical rigor to evaluate the spends ROI....
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