Our Thought Leadership

Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.

The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed

uzmakrauf

Feb 214 min read

Consumer Journeys — Why & How

The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed

Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.

uzmakrauf

Jul 31, 20234 min read

Brand Building

How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience

Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...

Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential

uzmakrauf

Jun 13, 20234 min read

Consumer Journeys — Why & How

Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential

For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.

Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior

uzmakrauf

May 24, 20233 min read

Consumer Journeys — Why & How

Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior

In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...

Big retailers are now selling their proprietary technology as a service

uzmakrauf

Mar 29, 20222 min read

Omnichannel Retail

Big retailers are now selling their proprietary technology as a service

Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....

Purchase decisions are often based on emotion vs logic - do you know which moments matter?

uzmakrauf

Feb 5, 20221 min read

Customer Journey Mapping

Purchase decisions are often based on emotion vs logic - do you know which moments matter?

Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...

Customers want personalized experienced – how well are you delivering this?

uzmakrauf

Dec 14, 20211 min read

Customer Journey Mapping

Customers want personalized experienced – how well are you delivering this?

Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...