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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
Feb 21, 20244 min read
The 7+1 phases of your Consumer Journey — Essential insights brands need to succeed
Identify the insights you need for 7 phases of your consumer journey to grow loyalty, ROI and sales. Transform your strategies for success.
uzmakrauf
Jul 31, 20234 min read
How Full-Funnel Marketing Metrics Empower a Seamless Brand Experience
Traditional marketing departments often suffer from self-imposed dichotomies: Brand marketers focus on big picture advertising campaigns...
uzmakrauf
Jun 13, 20234 min read
Unlocking Your Full Customer Journey: Why Comprehensive Understanding is Essential
For brands to thrive they must know and activate across all critical touchpoints of their Consumers full experience journeys.
uzmakrauf
May 24, 20233 min read
Staying Ahead of the Curve: Decoding Unpredictable Customer Behavior
In the ever-evolving landscape of consumer behavior, one thing remains constant: change. Today's customers are more diverse, digitally...
uzmakrauf
Mar 29, 20222 min read
Big retailers are now selling their proprietary technology as a service
Major retailers like Amazon and Walmart are now monetizing their proprietary capabilities by selling to other retailers as a service....
uzmakrauf
Feb 5, 20221 min read
Purchase decisions are often based on emotion vs logic - do you know which moments matter?
Getting a consumer to have the best emotional outcome in their journey for each moment that matters is key to driving sales. Forrester...
uzmakrauf
Dec 14, 20211 min read
Customers want personalized experienced – how well are you delivering this?
Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
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