The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...
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Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
Nov 8, 20223 min read
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
Aug 6, 20221 min read
Do you know why managing Consumer Confidence is so critical for managing inflation?
It’s because people behave based on how they “feel”. If we feel things are going to get worse, and prices will go up ↠ we could start...
uzmakrauf
Jul 17, 20222 min read
Inflation hit a new 4-decade record of 9.1% in June 2022 vs last year — are Millennials responsible?
Ongoing steep price hikes continue (Fuel +60%, Energy +42% and food +10% vs last June). These are due to a mix of high consumer demand...
uzmakrauf
Jun 11, 20222 min read
Record inflation of +8.6% in May’22 challenging Consumers and Policy Makers
A new 40-year inflation growth record of +8.6% vs last year was set this May with ongoing price increases for gas, shelter, groceries,...
uzmakrauf
May 19, 20222 min read
Sustainability is a growing driver of brand choice - Fashion has opportunities across life-cycle
Sustainability is a growing driver of brand choice for Consumers, particularly youth. But most industries have a long way to go to...
uzmakrauf
May 11, 20221 min read
Brands need to prepare for sales impact as inflation drives people to defer, reduce or trade down
COVID related concerns are thankfully slowing, and consumers feeling more comfortable re-engaging in activities they had stepped away...
uzmakrauf
Mar 3, 20221 min read
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
Jan 12, 20222 min read
Are winning the shifts in macro trends part of your business strategy?
Do your business plans consider macro trend shifts? As example, US Household formats are shifting — there may be ways for you to engage...
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