top of page
Our Thought Leadership
Strengthen your long-term strategies by incorporating macro trends and broader industry insights. In our blog posts we share our thought leadership on various aspects of the Consumer Experience Journey plus other topics to enhance your decision making.
uzmakrauf
Feb 7, 20243 min read
The New Branding Battlefield: When Corporate Goliaths Meet Individual Davids
In the proverbial David versus Goliath battle of branding, David has not only found his sling but has also acquired drones, social media,...
uzmakrauf
Feb 2, 20241 min read
🔉 Podcast: Importance of Consumer and Market Insights
Uzma Rauf's "Consumer Insights Podcast" with Stravito delved into a variety of topics critical for marketers and insights professionals
uzmakrauf
Jan 22, 20244 min read
The Marketer’s Balancing Act: Short-Term Sales or Long-Term Brand Legacy?
Challenging market environments force business leaders to make tough choices on where to invest their ever tightening budget to drive...
uzmakrauf
Nov 8, 20223 min read
Consumers are excited for the holidays — how will inflation impact them?
With inflation at a four-decade high since March this year, consumers have been readjusting how they spend, including trading down to...
uzmakrauf
Jul 14, 20222 min read
How did Amazon's Prime day perform?
Amazon's Prime Day event was July 12-13 2022, ... here are some topline results: With now 200 million Prime members, Amazon said they...
uzmakrauf
Jul 6, 20222 min read
To better sell to Black consumers, understand their heritage
Where people come from and grew up eating and doing, matters to them. Most ethnic groups have strong buying preferences tied to their...
uzmakrauf
Jul 4, 20222 min read
How Apple's iPhone transformed the world
Apple’s iPhone, launched 15 years ago (Jun 29, 2007), has transformed the world – how they evolved it to become our world in our pocket...
uzmakrauf
Jun 22, 20222 min read
Is TV advertising making a comeback?
Harvard Business Review says “yes”, eMarketer forecasts “no”. It's certainly interesting to review their perspectives. 📺 💻 First,...
uzmakrauf
May 24, 20221 min read
Brand and capability building are often overlooked as strong business KPIs
To achieve strong business ROI, it is critical to get the right evaluation metrics established upfront. This helps ensure investments...
uzmakrauf
May 4, 20221 min read
PODCAST: Question the Marketing ROI Question
“Half my advertising spend is wasted; the trouble is, I don't know which half.” - John Wanamaker. 100 years after he made this famous...
uzmakrauf
May 3, 20222 min read
Marketing spend grew +10.3% this past year, the highest growth in a decade.
A further +13.6% increase in marketing budgets is expected this year. These are finding from “The CMO Survey”, Feb 2022 of 320,...
uzmakrauf
Apr 20, 20222 min read
How can Marketers get Consumers to share their data in this heightened privacy world?
Web-based cookies that have helped marketers target and engage their customers online with relevant advertising content are now being...
uzmakrauf
Apr 13, 20222 min read
B2B customers now have greater expectations from suppliers for growth
Just as consumers want a personalized, always on, seamless Omnichannel experience, the same is increasingly true for B2B customers. The...
uzmakrauf
Mar 3, 20221 min read
Spend on Gaming grew +75% during pandemic as people stuck at home sought fun.
About 3 billion global players expected by end 2021 and revenue of >$200 billion by 2023. BCG report (Dec’21) notes This revenue is...
uzmakrauf
Dec 14, 20211 min read
Customers want personalized experienced – how well are you delivering this?
Personalization is critical to grow sales and build long term loyalty. McKinsey Nov’21 report notes "71% of consumers expect companies to...
bottom of page