Tailored Research for
Transformative Results
Get ahead in the constantly evolving world of consumer behavior with Khatanalytics. With 20+ years empowering Fortune-100 CPG & Technology brands, we specialize in helping you optimize the journeys consumers have with your brand so you build lasting loyalty, with higher ROI and sales.
Based on your specific goals (and budget), we tailor our research techniques to gain a meticulous understanding of your consumers and their critical, decision-making touchpoints. You get insights that not only reveal but also shape your consumers' experiences through high impact strategies.
Our 3 Levels of Service
We offer progressive levels of insight engagement with our tiered service options. Our goal in every one of these is to support you in successfully achieving your business goals.
1.
Strategic
Audit:
Identify untapped learning opportunities through a detailed evaluation of your current research against your goals.
We'll deliver a bespoke, budget-aligned research plan to advance your learning, tied to your goals.
2.
Targeted Insight
Execution:
Illuminate priority facets of your consumer's journey or evaluate concepts and strategies through targeted research.
You'll get precise insights to craft sharper, more effective Go-To-Market strategies for specific touchpoints.
3.
Comprehensive Journey Analysis:
Delve into your target consumer's end-to-end journey with our in-depth research, pinpointing critical touchpoints and their strategic impact.
You'll gain transformative insights and strategic cross-functional approaches to boost your ROI, loyalty, and sales.
Our Research Solutions
Beyond mapping your consumer journey, our research suite is designed to sharpen your strategies.
You will improve many aspects of your journey with bespoke analyses—from precise segmentation to product positioning to activating communication. Developed using best practices and real-world acumen, we customize the right mix of qualitative depth and quantitative rigor for your needs.
Discover the support your brand deserves — explore our services below.
Click on arrows ⇧ ⇩ to navigate to topic to learn more
Customer Journey Mapping
For your questions like:
Which moments matter most for my product users so I can drive loyalty? (e.g. customer service, product use)
Which touch points influence my category’s shoppers to buy a brand? (e.g. reviews, promotions, sales rep)
We help understand:
Priority Touch Points – Mapping & Performance
Consumer Usage & Attitude
Shopper Path-To-Purchase
Macro Trends, External Factors & Competitive Analysis
For your questions like:
Are there any trends or external factors I should focus on? Why and how? E.g. technology, sustainability, inflation?
Who are my top category competitors? How are they performing and why?
We provide insights on:
Macro Trends & Thought Leadership
Category & Competitive Landscape
Point Of Sale (POS) Performance Tracking
Customer & Market Segmentation
For your questions like:
Who should I target for each of my products? (demographic, psychographic, attitudes, etc.)
Which Channels & Retailers are the best fit for my products?
We help identify:
Segmentation & Targeting - Consumers, Shoppers, Channel/Retailers
Consumer & Owner Profiles
Retailer & Shopper Profiles
Product Positioning & Innovation
For your questions like:
Which are my new product’s top features that appeal to my target buyer that I should talk about? (e.g., color, design)
How should I position my product portfolio by channel?
We bring insights for:
Innovation Launch Planning & Evaluation
Product Feature Preference: Design, Color, Ease of Use, etc.
Portfolio Positioning
Marketing Mix Evaluation
For your questions like:
What are the most effective ways to communicate my brand/portfolio?
Are my channels aligned on TV, online and instore communications?
Do they appeal and move shoppers down the purchase funnel to buy?
What type of promotion works best?
We help optimize:
Communication & Messaging (TV / Digital / Retail POS, Etc.)
Pricing Strategy
Promotion Offers
Product Assortment
Omni-Channel Retail
For your questions like:
How can I improve my website experience vs competitive across purchase funnel?
Is my merchandising in the best place in store and intercepting shoppers to buy?
How can I best sell in my products and influence retailers shelf set?
We provide learnings on:
Retailer Trip Missions
Retail & Merchandising Design
Point of Sale (POS) Communications
Retailer basket, conversion, share of wallet